If you take the proper strategy, you can design and implement a successful marketing strategy for a large or small law firm. Follow these steps to achieve your goals, whether you want to create an effective solo practice or quickly expand your firm.
Set up an advertising budget
A well-thought-out budget for marketing is an essential part of any law firm business plan. To figure out how much you'll need to invest in your marketing for lawyers initiatives, you'll need to identify your goals and determine the amount of money you'll require to make them a reality. After that, you need to determine the amount of cases you'll must be able to bill each year to achieve the revenue goal. This will differ based on the area of your practice.
If law firm marketing technology is a part of your overall marketing strategy be aware of the potential expenses. For example, examples of technology used by law firms that you could employ include content marketing tools such as HubSpot or individual applications for SEO, social media scheduling, or email campaigns.
Design a beautiful law firm website
Your website is usually the first impression that a prospective client gets of your law firm in the current digital age. This is your opportunity to make a good impression on prospective clients looking for an attorney.
Use high quality photos as a starting point. Next, list the services that you offer and areas of practice you are able to provide. Make sure to highlight any awards, honors, or important experiences that you have had and make sure that your contact information is prominently visible.
If you already have a website, or are thinking of making one, make sure you've reviewed our law firm website checklist. It covers all the key elements of a top-quality and well-converting website for law firms.
Search engine optimization is essential for your site
If you make a website for your law firm to market your firm, however, no one can find it on the internet when they search for it, will potential clients ever become aware of you?
To make the most of your law firm site, you should ensure your site follows SEO the best practices. It is crucial to ensure that your website is designed well. This includes providing good and useful content. This is what search engines such as Google--and the people who use them.
Make sure that your content is targeted towards long tail keywords. Instead of using "lawyer" as the sole keyword, you should include the city's name. Long tail keywords are the most effective way to be found by potential clients and to compete with other pages.
Join now for your online profile free
Potential clients may find you on your law firm's website But that's not the only avenue. There are many ways to get free online profiles that range from Yelp reviews to the state bar directory.
Make sure your law firm has a presence on social media.
Online advertising is a great way to get new customers. In today's digital world this is social media. There are a myriad of social networks to choose from, so you'll need to decide which ones will be the most beneficial for your marketing for lawyers and practice area. Social media advertising can be a major factor in the growth of your law firm if you make an investment that is well-thought out.
Take control of your firm's online reviews efficiently
When you have a set of websites up and running for your firm, your clients may begin to give you reviews. These profiles are essential to manage. The 2021 Legal Trends Report revealed that 82% of people sought out reviews from clients, and 81% searched for referrals to find legal counsel. Although a few bad reviews won't hurt, an ongoing stream of them might make potential clients turn away.
Content marketing is something you can try.
Your writing abilities are already a benefit. Use them to help expand your legal practice. Blogging and content marketing can be great ways to build your brand's authority and credibility. You can use content to demonstrate your expertise in a particular field. If you are able to provide useful responses to the most common questions prospective clients might have it will build trust and confidence in them. Demonstrating that you're an expert in a specific field will increase the chances that they'll ultimately choose you.
The business and networking aspects are worthwhile activities.
You should make sure that you are getting the most from your time at your local bar or networking events. Develop a strategy for conversation to determine what and where you're likely to allocate your energy and time. Be prepared to engage in meaningful conversations that build your reputation and can lead to referrals.That is to say, networking doesn't have to just mean mingling and exchanging greetings with lawyers. To connect with more potential clients, you could be interested in speaking at public events or presenting at local events.
Traditional marketing remains an option
Depending on the location of your practice and location, traditional marketing might be the right fit for the law firm you work for. In the digital age the public still reacts to advertisements on billboards.
Monitor your law firm's marketing efforts
Whatever method you choose to promote your law firm you must be able to determine the ROI the investment you've made. Without measuring and analysis, you won't know what campaigns are bringing in new clients, and which ones aren't. It is possible to determine the marketing strategy that isn't working well and help your marketing plan succeed. This allows you to invest less in the methods that are effective, and to stop investing in them.
